While the finance side of most donors this year has been severely affected, there are other ways that they will be shelling out a good cause when the holidays start rushing in. Sure there will be not much cash donations this year but old clothes, food and perhaps some books will take the place of the usual generous donors just to keep the spirit of giving alive.
As far as the various institutions are concerned, the best they can do is say “Thank You”. It is apparent that most of the cash donations comprise the majority of their operations expenses such as light and water expenses but as far as this season of giving is concerned, it certainly doesn’t look bright. People are having a hard time and the next best thing is to try and help out the people in need with alternative basic necessities which are sure to be appreciated.
Big companies are doing the same thing. Although some of them have still pledged giving various contribution based on their actual sales made from operations, the hard times that they are also experiencing is expected to take its toll. The collections they may get from pledged donations to the needy may not be as large as before but for sure, there will still be inflows as far as cash needs are concerned.
This is only temporary. Who knows if next year will tell a different story? All of us just have to bear with the hard times we are facing and no one is spared, not even the charitable organizations in need today.