These days are not easy – not for charities, not for businesses. Indeed, giving to charities may not be high on your business agenda at this point, but hear me out. You can actually help others out, give a helping hand, and gain benefits for your business as well. I got this idea from an article I read, which is written by Jerrie Dean.

You know how most often, when we talk about helping charities, we think about actually giving money to them? I suppose that this is the norm – people do not have enough time so instead of volunteering, they offer financial help instead. What if I told you that there is a way to help charities without having to volunteer or give money in the traditional sense?

Jerrie Dean presents the idea of sponsoring a charity. There are many ways by which you can sponsor a charity without having to make an initial cash lay out. For example, if you have an online store, why not sponsor a specific charity that will receive proceeds from the sale of a specific product? This will not only encourage your customers to buy that product (because in effect, they will also be contributing to the charity) but it will also show how socially responsible you are.

Another way would be to simply create awareness for your favorite charity. Add a banner and/or a donate button to your favorite charity on your web site. Of course, an informative write up and a link to the charity’s web site will even be more helpful.

The bottom line is that just because you do not have the cash does not mean that you have to stop helping out.