Breast cancer kills millions all over the world and like most killer diseases, early detection is the key. New treatments and diagnostic procedures aim to cut off the disease as early as possible to allow the best approach and combination of treatments that may result in reduction or prevention of the disease taking hold in the first place. The Keep-a-Breast Organization aims to raise awareness of the disease through one of the most innovative and wacky methods I’ve ever seen in quite sometime, taking plaster casts of breasts (the whole torso actually) and having prominent artists working with them, turning them into works of art for all to enjoy.
With tie-ups in media and other organizations, they hope to bring the message of prevention and care to all women they come across through exhibitions of their art (torso casts) along with mini-versions they offer at events such as concerts and exhibits of their collection.
The life-casts are made, painted and auctioned off to fund other awareness programs they hope to reach more of the younger generation with. From tee’s to other items, they do auctions and sell merchandise for the benefit of breast cancer awareness. Breast cancer is considered to be the the sixth most lethal disease that afflicts women from all ages which makes the call for better diagnosis and treatment all the more urgent. Support Keep-a-breast.Org and help women become aware of the risks and methods by which they can stay healthy and safe for the rest of their lives.